Steam's business model is 'unrealistic' says Ubisoft's Chris Early

What you demand to know

Ubisoft'due south Vice President of Partnerships and Acquirement believes that Steam's business model is "unrealistic."
Ubisoft notably moved away from Steam for The Division 2 and other games.
Steam currently takes a xxx per centum cut of game sale revenue, which is a sticking point for Ubisoft.

Ubisoft's Vice President of Partnerships and Revenue, Chris Early, believes that Steam's current business model is "unrealistic" adding "information technology doesn't reflect where the globe is today in terms of game distribution" in an interview with The New York Times. Ubisoft has been taking a lot of swings at Steam lately since it partnered with the Epic Games Store.

Ubisoft notably decided not to sell The Division 2 on Steam, instead opting to sell it on the Epic Games Store and Uplay, the latter being Ubisoft's own store. Currently, Valve gets a thirty per centum cut from game sales through Steam. The Epic Games Store takes a lower 12 percent. Ubisoft doesn't have to give a cut to whatsoever store owner when a game is purchased through Uplay since information technology'due south Ubisoft's own store.

Despite the fact that all of these games can be played on Windows 10, gamers have platforms they like. For example, if you have hundreds of games on Steam, y'all'll probably want to utilise that instead of the Microsoft Store. Even so, this also means that if a game is sectional to one PC storefront, and so it may not be purchased or played past a lot of PC gamers who don't like to use anything else. Microsoft faced a similar problem when it came to Xbox Play Anywhere titles.

Given the fact that the Epic Games Store but takes 12 percent, that probably mitigates the losses from non putting The Segmentation two and other titles on Steam. Given the rising costs of game development, and how many big-name studios still struggle, information technology's understandable why Ubisoft doesn't want to give thirty percentage away anymore.

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